I know, I know. I should write about what went down in Iowa, right? I considered it briefly until I was in the car the next morning and heard a fascinating piece on NPR about the role that pastries played in swaying votes in one town — I think it was supposed to be cute. That was where I plugged the audiobook of Darkly Dreaming Dexter back in and pushed “play.” Please. Sociopathic serial killer or politics — which would you chose?
Pastries sway the vote in Iowa. I know, I know, pastries didn’t really sway the vote in Iowa, but it’s sort of symptomatic of my lack of in my lack of interest in politics. I can’t wait for the political wheelers and dealers to start employing whatever technology the Sky Mall people have come up with. Then we’re all well and truly fucked.
But what is this? you ask. What the heck does Sky Mall have to do with anything? Are we talking about the same Sky Mall? That catalog that every airline in America (and possibly a few other countries) has stashed in the seat back pocket in front of you, along with the airline magazine, the safety information card, the barf bag, and a number of unsanitary items discarded by the last twelve passengers to sit in this seat?
The very same, I tell you.
You see, it came to my knowledge a number of years ago that Sky Mall Magazine is the most concrete example that we have of the existence of magiks, charms, voodoo, or whatever you wanna call it. What the people who have encharmed this publication have done is very clever: they have managed to take crap that no one wants … and I mean no one. Not you, not me, not great aunt Tilly, not crazy Rhona who never takes out her curlers and lives in the dilapidated shack down the corner. No one wants this stuff. It’s overpriced, it’s ridiculous, and yet, for some reason, when you pass above 10,000 feet and the captain rings that little cabin bell, it all seems like such a good idea!
They’ve either worked magic, or they’ve figured out that people who are trapped in an uncomfortable airline seat and pressurized undergo strange changes in their brain wave patterns, and they’ve figured out how to exploit that.
It goes something like this:
You: (flipping through the pages) Look at this crap. Who needs any of this stuff? Look at this: it’s a stroller for your dog. Hello?! Dogs can walk. It’s kind of the point of owning a dog that they can walk themselves.
Here’s another one: “grow tomato plants upside down in a special planter.” Oh, and I see they’ve labeled it ‘space age’ so that people will think it’s all impressive. I can kill tomato plants quite comfortably growing upwards, thankyouverymuch.
Aha! A winner! It’s a GPS collar for my cat! My cat sits on the sofa all day long getting fat, and he can’t read a map! What the hell do I need a GPS collar for, anyway? My cat doesn’t know how to read maps…
Bing!
Flight attendant: Ladies and gentlemen, the captain has indicated that it is now safe to use approved electronic devices. A list of such devices can be found on page ___ of the inflight magazine.
You: OMG! A GPS collar for my cat! I so need one of those! And look! I can grow tomatoes upside down!! That’s why I’ve been killing them all these years! Stupid me, I’ve been growing them right side up! Ohh! A dog stroller!
Think I’m kidding? Next time you get on an airplane, try this little experiment: pull out the Sky Mall while you’re still sitting at the gate. Find five items that you think are so ridiculous you would never consider purchasing them, ever. Fold down the pages. Put the Sky Mall back in the seat pocket, and wait.
When you get to your cruising altitude, pull out the Sky Mall again. You will want to purchase at least one of the items with enough religious fervor that you will start looking around for the nearest Airphone. I promise.
Weird, huh?
I tell you, if the politico hacks attached to the various presidential campaigns ever figure out how that technique works, we are well and truly fucked as a nation. Wait a second … maybe they already have. It would certainly explain the last eight years, wouldn’t it?
If you’ll excuse me, I’m going to go make a tin foil hat and hide until November …




